July 29, 2016 - Tape & Label

TAPE AND LABEL Q&A: Tyler Derus, Business Development Specialist, Discusses Adhesive Technologies

In recent Q&A blogs posts, we have looked at the tape and label market overall and hot melt pressure sensitive adhesives (HMPSAs) in particular. Now, Bostik’s Tyler Derus sits down with us to tell us about certain technologies and Bostik’s innovations in the market.

Q: What is your background and role at Bostik?

A: For three years, I was in R&D for tape and label. I focused on product development for HMPSAs, looking into new technologies and evaluating in which direction Bostik should go.

As of last February, I accepted a new role as a Business Development Specialist for Bostik. This role is especially exciting for me, since it bridges the gap between the business and technical departments, and I’ve always had an interest in those synergies.

My current focus is on finding what projects make sense for our customers and figuring out how to get them closer to their objectives and their needs met. We think about where else our technology can go, and what else it can do that it’s not currently doing.

Q:  Speaking to that sense of innovation, what is an example of how Bostik’s technologies have expanded?

A: Historically, Bostik’s tape and label offering has been very hot melt driven, and our chemists and commercial teams have done an excellent job of finding new applications where our technology can succeed.  Over the years our dedicated chemists have developed formulation strategies to overcome market obstacles and meet customers’ needs with hot melts that offer properties such as higher performance, shear, and SAFT (shear adhesion failure temperature) well as lower temperature bonding.

tape and label

Q: You mention that the market is very hot melt driven. What other types of technology are used?

A: Over 60% of the label market uses water-based adhesives, and for us this has always been a challenge.  However, Bostik does offer a line of water-based acrylic products focused on niche applications and specialty uses such as protective films, masking, removable applications and high performance needs.

Q: Why would a customer choose one type of adhesive over another?

A: It really depends on a customer’s needs and existing assets they have in their facilities.

Both hot melt and water-based adhesives offer great benefits. For example, our hot melts offer good cost-in-use, energy and environmental advantages and more usability in the drum. This is because they are 100% solids, thus everything you ship ends up on your tape or label.  Additionally, our hot melts can achieve both low and high coat-weights in one pass.

Water-based adhesives, on the other hand, offer the ability to design the entire polymer.  This leads to properties like environmental resistance, high clarity, ability to modify the mode of failure, and high temperature performance. For example, one formulation offers a unique balance of high SAFT and clean removability from metal, glass and plastics, making it a great option for masking applications.

Since all situations are unique, Bostik works closely with our customers to understand their specific requirements and help them determine which type of adhesive will work best for their needs.

Q: What is Bostik’s main focus currently? 

A: Currently, Bostik is focused on identifying unmet needs and determining how we can modify existing products or develop new technologies as we learn about market trends. We are working on building new relationships, expanding current accounts and ensuring our adhesive solutions help our customers meet changing market demands.

For more information on Bostik’s adhesive products for the tape and label market, call 800-7-BOSTIK. You can also reach Tyler at tyler.derus@bostik-us.com or 414-607-1344.

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