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transparent packaging Tag Archive

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November 2, 2018 - Flexible Packaging Rigid Packaging

Why You Need Transparent Packaging and a Transparent Brand

In today’s society, consumer preferences increasingly influence what brands do in order to catch consumers’ attention, build loyalty and increase sales. Find out why transparency is top of mind in consumer preferences and what you can do to address it.  Why Consumers Want Transparent Packaging Consumers increasingly care about the following: Fresh foods Reduced waste …

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October 15, 2018 - Flexible Packaging

How to Give Your Consumers Clear Packaging

As consumer preference for fresh food products grows, so does the need for clear packaging. However, refrigeratable, moisture-containing food products are susceptible to fog formation when packaged, making it difficult to ensure package clarity and food freshness. Gain insight into how anti-fog coatings help address this issue and the smart choice to make when considering …

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