As consumer preference for modern, convenient and sustainable packaging grows, the influence a product’s packaging has in determining purchasing decisions does as well. Therefore, it’s important to ensure your chosen packaging materials and designs resonate with consumers and boost product sales. Use the Packaging to Build Brand Identity When choosing packaging materials and designs, consider how …
3 Flexible Packaging Innovations That Help the Environment
As you’re likely aware, flexible packaging has facilitated the development of many new products currently on store shelves. Yet improved consumer convenience and extended product freshness aren’t the only benefits flexible packaging has brought to the world of packaging. Get up to date on certain flexible packaging innovations and their impact on the environment. Material …
Is Your Flexible Packaging Reducing Your Environmental Footprint?
As the push for sustainability grows, manufacturers look to reduce their environmental footprint. Consider how manufacturing flexible packaging can help reduce your plant’s impact and meet sustainability goals. Flexible Packaging Uses Less Materials Flexible packaging requires less material overall than other packaging options. For example, according to FTA, only 2.5 pounds of flexible packaging material …
What to Know Before Choosing a Cold Seal Adhesive
Cold seal adhesives are a popular bonding option for many food and non-food applications. Enabling high packaging speeds and improving package integrity, these solutions define much of today’s flexible packaging. Yet while you may have considered that cold seals are right for your needs, you may still need help determining which product will work best. …
