July 2, 2018 - Tape & Label

What Label Market Megatrends Mean for Adhesives


According to Smithers Pira, consumer lifestyle changes and a global focus on sustainability are leading factors in label growth and innovations. Forecast to rise 5.4% annually, reaching $44.8 billion by 2021, gain insight into key label market megatrends and what they mean for label adhesives. 

Megatrend #1: Consumer Lifestyle Changes  

As lifestyles change, consumers increasingly demand convenience in their shopping experiences. This has caused the e-commerce market to skyrocket, predicted to surpass $603.4 billion by 2021 as people opt to order online rather than travel to stores.  

Additionally, as lifestyles become more on-the-go and single-unit households rise, consumers are preferring portable, single serving food packaging options. Products in this type of packaging appeal to consumers’ desire for convenience and ease of use.  

These lifestyle changes have meant more packaging than in the past, causing a rise in label demand. In addition to increased package shipments, companies are using more labels to convey brand messaging and instill brand loyalty with their products.  

  • What Addressing Consumer Lifestyle Changes Means for Label Adhesives 

As label use rises, output demands and performance levels do as well. To keep up with volume and speed requirements, label adhesives must work well in automated manufacturing processes. For fulfilling ecommerce needs especially, this means label adhesives must offer faster adhesion for high speed sorters that route packages.   

Additionally, they must adhere to a wider range of shipping materials and package substrates that are exposed to various environments and harsh conditions. By matching the functional need of the label and the packaging, label adhesives contribute to: 

  • Improved consumer experiences 
  • Enhanced brand perception 

Megatrend #2: Sustainability 

Additionally, global pressure to improve the environment has impacted label market growth and innovation. In particular, manufacturers have shifted toward new bio-based packaging materials and thinner substrates to reduce their carbon footprint and waste production. These changes have also led to an increase in label demand as companies invest in new types of labels that offer operational efficiencies and further reduce production energy costs.  

  • What Addressing Sustainability Means for Label Adhesives

As materials change and label face stock becomes thinner, adhesives are adapting to meet application and performance needs without causing bleed-through, tearing or staining. Additionally, label adhesives that reduce overall material use and waste production are becoming increasingly popular among converters, alongside adhesives that are formulated using safe, sustainable materials. For example, certain label adhesives eliminate the release liner in label construction, reducing landfill waste. 

Smart Label Adhesive Solutions 

As consumer lifestyle changes and sustainability megatrends continue to shape the label market, increasing demands are placed on adhesive manufacturers to have a broader, more extensive knowledge to adapt to these shifts. Therefore, it’s important to partner with an adhesive supplier with expertise that extends beyond the adhesive formulation itself.  

Bostik understands how labels work as well as how the paper and film impact them. By partnering with paper manufacturers, our company also develops products that enable labels to better respond to market conditions and address megatrends such as consumer lifestyle changes and sustainability. Additionally, we continually look for new ways to adapt to today’s evolving market landscape, such as using different polymer chemistries, in our ongoing efforts to provide customers with smart solutions that meet their needs. For more information on our broad capabilities, visit www.bostik.com, or contact us. 

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