Expected to account for $306 billion by 2020, frozen food is on the rise due in large part to millennial preferences. Find out why these foods are gaining popularity and the smart solutions for their packaging.
Growth Factor #1: Convenience
As millennials drive frozen food demand, one of the leading causes for their preference is its convenience. This type of food enables them to have an entire meal ready without requiring them to set aside much time in their busy schedules. Like on-the-go snacks and single serving containers, frozen food fits millennials desires for fast and easy eating.
Growth Factor #2: Waste Reduction
Millennials are also increasingly conscientious about food waste. Each year, about 1/3 of the food produced for human consumption ends up in landfills. Food that can be kept for prolonged periods of time in the freezer allows millennials to reduce food waste and help the environment.
Growth Factor #3: Nutrition
In addition to convenience and sustainability, millennials also prefer healthy food options. Brand owners are capitalizing on this, ensuring their healthy food options can also be packaged in the freezer aisle. These include items like frozen microwaveable quinoa, cauliflower rise and beet pizza crusts.
Furthermore, frozen food items, such as fruits and vegetables, are still as fresh as non-frozen food items. This is because these food products get frozen at the peak of their freshness, allowing them to offer the same amount of nutritional quality.
Smart Frozen Food Packaging Adhesives
As brand owners look to capitalize on rising demand for frozen food, it’s important to use adhesives that are designed for freezer conditions and can improve overall packaging aesthetics.
Bostik offers a range of adhesives for both case and carton sealing as well as label applications that:
- Boost operational efficiencies
- Adhere to a variety of substrates
- Reduce overall costs
For more information on how these adhesives can help your frozen food packaging needs, visit www.bostik.com/us. You can also stay up-to-date on market trends and other news by signing up for our email list.