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November 19, 2018 - Flexible Packaging

Find Out How Well You Know Your Consumers in the Flexible Packaging Market


Flexible Packaging Consumer Market Trivia
How Well Do You Know Consumers in Your Market?
What percentage of customers would pay more for packaging that offers additional functionality?
How does flexible packaging address consumer preference for sustainability?
Consumers are only interested in packaging that is easy to store.

The global flexible packaging market is set to reach $248 billion by 2020*. One of the fastest growing packaging sectors in recent years, its growth is due in large part to shifting consumer preferences. Answer 5 questions to see how well you know the consumers in your market.
*Smithers Pira report
True or False:
Nice try, but the correct answer is D! Sixty percent of today’s consumers are willing to pay more for a product if the package it’s in offers additional functionality, such as:

• Resealable closures    • Fitments    • Handles

Correct! The majority of today’s consumers are willing to pay more for packaging that offers additional functionality, such as:

• Resealable closures    • Fitments    • Handles

The answer is actually false; consumers look for a lot when it comes to packaging, not just how easy it is to store. Other items include:

• Resealability    • Portability    • Recyclability

Correct! In addition to being easy to store, consumers care about packaging that is:

• Resealable    • Portable    • Recyclable    • And More!

a.
b.
c.
d.
e.
Why do consumers prefer zippers and closures on their flexible packaging?
a.
b.
c.
d.
e.
What is the top attribute consumers are willing to pay an average of 14% more for per product?
a.
b.
c.
d.
That’s incorrect; it’s actually A, B and C! Flexible packaging plays an important role in helping extend food shelf life and reducing waste. Additionally, new advancements to flexible packaging improve its recyclability levels for increased sustainability.
Correct! Flexible packaging addresses consumer preferences for all of the above, making it a sustainable packaging option.
Good try, but the correct answer is D. Zippers, closures and other resealable functionality aid in portion control and storing food for continued use. Fitments are used for easy pouring.
You’re right! Zippers, closures and other resealable functionality makes it easy for portion control and to store the food for use at a later date. Fitments are used for easy pouring.
That’s incorrect. Resealability is actually the top attribute consumers are willing to pay an average of 14% more for per product.
Correct! Consumers are willing to pay an average of 14% more if the product is sold in packaging that can be resealed.
Three Ways PET Can Improve Your Packaging Overall
Why Your Packaging Needs to be Perimeter-Ready
How Consumers Drive Flexible Packaging Trends
You can also view Flexible Packaging Association’s infographic on the future of flexible packaging and new opportunities for this market.
Why You Need Transparent Packaging and a Transparent Brand
Why You Need Transparent Packaging and a Transparent Brand
Why You Need Transparent Packaging and a Transparent Brand
Three Ways PET Can Improve Your Packaging Overall
Three Ways PET Can Improve Your Packaging Overall
Why Your Packaging Needs to be Perimeter-Ready
How Consumers Drive Flexible Packaging Trends
Why Your Packaging Needs to be Perimeter-Ready
How Consumers Drive Flexible Packaging Trends
Information and data included in this quiz were compiled from publicly available reports via the Flexible Packaging Association. For more detail, visit www.flexpack.org.


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