As plastic bottle consumption continues to rise, forecast to reach $402.94 by 2023, it’s important for manufacturers to keep up to date on consumer preferences and how they’re shaping the plastic bottle market.
Trend #1: Sustainable Materials
As manufacturers address consumer preferences for sustainability, plastic bottles and their labels are being made out of thinner, recycled materials that:
- Reduce product waste
- Decrease carbon footprint
- Improve the environment
Trend #2: Kid-Friendly Designs
Additionally, many manufacturers are changing the size and shape of plastic bottles to be more kid-friendly and easier for them to hold. They’re also changing bottles to be more colorful and attract kids’ attention while being portable for on-the-go consumer lifestyles.
Trend #3: Vintage Designs
Furthermore, consumers are gravitating toward products the evoke a sense of nostalgia. This trend is also shaping the plastic bottle market, as manufacturers choose designs and labels that speak to this preference. In particular, younger generations like to see what things looked like before their time, and older generations like to be reminded of a time that has passed.
While plastic bottle manufacturers adjust their materials and designs to keep up with consumer preferences, it’s also important for them to choose bottle labeling adhesives that address the following:
- Improve sustainability
- Enhance overall bottle aesthetics
- Increase operational efficiencies
For more information on these bottle labeling adhesives and how they can help you, visit www.bostik.com/us.