In today’s society, consumer preferences increasingly influence what brands do in order to catch consumers’ attention, build loyalty and increase sales. Find out why transparency is top of mind in consumer preferences and what you can do to address it. Why Consumers Want Transparent Packaging Consumers increasingly care about the following: Fresh foods Reduced waste …
Consumer Preferences Drive 3 Plastic Bottle Trends
As plastic bottle consumption continues to rise, forecast to reach $402.94 by 2023, it’s important for manufacturers to keep up to date on consumer preferences and how they’re shaping the plastic bottle market. Trend #1: Sustainable Materials As manufacturers address consumer preferences for sustainability, plastic bottles and their labels are being made out of thinner, …
What to Consider for Plastic Bottle Labeling
As bottled water continues to be the leading beverage choice among U.S. consumers, proper plastic bottle labeling becomes increasingly important to build brand loyalty and convey product information. Know what to consider when labeling your plastic bottles to ensure successful adhesion and label performance. Consideration #1: Surface Energy Different types of plastic offer different levels …
Resolve Case and Carton Hot Melt Adhesive Pre-Set and Slow Set Issues
Projected to be worth $9.64 billion by 2020, hot melt adhesives are used in a range of markets, such as packaging, tape and label and product assembly. Offering fast processing, environmental friendliness and versatility, they are a common go-to choice for bonding. However, hot melts are also prone to certain problems. In recent blogs, we …
