Can Your Shipping Labels Withstand Ecommerce Changes?

As you likely know, shipping labels play a crucial role in ecommerce package delivery. Therefore, ensuring proper selection becomes increasingly imperative, especially as ecommerce supply chains evolve their processes to mitigate environmental impact. In particular, this has meant increasing recycled content and decreasing material usage. Find out whether your labels are suited for these ecommerce changes.

Increased Recycled Content

Representing 14.3% of total retail sales in 2018, the rising ecommerce sector means more packages are shipped on a daily basis. To reduce the environmental footprint of increased package volume, manufacturers are increasing recycled content in their package materials.

  • What This Change Means for Shipping Labels

Typical paper fibers in a corrugated box are recycled 10-12 times, according to Fibre Box Association. Each time they’re recycled, these fibers get shorter and shorter. This makes it increasingly difficult for conventional shipping labels to properly adhere to recycled cardboard boxes. So higher performing adhesives, which quickly form permanent bonds, are needed.

shipping labels

Decreased Material Usage

Additionally, converters are downgauging materials used in label construction to meet sustainability initiatives. This change impacts all aspects of the label, including facestock, adhesive and release liner. Thinner materials inherently decrease material usage while allowing more labels per roll, fewer changeovers and lower shipping costs.

  • What This Change Means for Shipping Labels

Thinner label construction for ecommerce labels can pose adhesion challenges.

As adhesive coatings get thinner, peel strength decreases. Over the past several years, some labels applications have seen as much as a 25% decrease in adhesive usage. To overcome this, higher performing adhesives are increasingly specified in ecommerce applications.

To learn more about how today’s changing world impacts label adhesives, view this relevant content:

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