August 29, 2019 - Aerospace

Do Your Aircraft Interior Designs Nudge Passengers in the Right Direction?

Airlines serve thousands of passengers from various cultures worldwide, which can make it difficult to ensure everyone understands and follows proper procedures during a flight. Fortunately, certain cues, or nudges, can make it easier, as cited in an Aircraft Interiors International article. Here are simple ways your aircraft interior designs can nudge passengers for a streamlined, improved flight experience:

Apply Visual Cues More Broadly

Currently, airlines do a good job of using pictographs for basic visual cues, such as safety instructions. However, these pictographs can be used more broadly throughout the aircraft interior design for increased understanding and efficiencies. These include:

  • Colors to help passengers more easily find the right seat
  • Images to demonstrate how to place luggage in overheard bin
aircraft interior designs

Consider Alternative Types of Cues

While visual cues are helpful, other ways aircraft interiors can help nudge passengers includes using:

  • Structure
  • Texture
  • Scent
  • Sound

These types of cues resonate with people’s subconscious. For example, sound can be used to help people feel more relaxed on board. Also, the right texture or scent can help reduce tension for passengers and put them more at ease. Further, warm colors can increase a feeling of safety and comfort.

By following these cues, airlines can serve to increase a passenger’s perception of the aircraft; they associate the flight experience with being comfortable, safe and relaxing, which can lead to increased ticket sales.

How to Nudge?

As Aircraft Interior International cites, it’s important for aircraft interior designers to consider the following:

  1. What are current obstacles that passengers experience when on board?
  2. What areas of improvement exist to ensure everyone can have a better flight? For example, the boarding process could be made more efficient with proper cues.
  3. How can passengers’ state of mind be improved while on board?

It’s also a good idea for designers to understand that the changes don’t have to be large in order to have the intended effect, improving passenger experience and increasing airline revenue.

Bostk manufactures smart aircraft interior adhesives designed to further enhance passenger experience and safety. Contact an expert today to learn how these solutions can help you more easily “nudge” passengers in the right direction.

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