As consumer preference for modern, convenient and sustainable packaging grows, the influence a product’s packaging has in determining purchasing decisions does as well. Therefore, it’s important for engineers, converters and brand owners to ensure their chosen packaging materials and designs resonate with consumers. Here are three considerations to make to boost product sales.
- Use the Packaging to Build Brand Identity
When choosing packaging materials and designs, consider how the consumer experience with the package can help further the brand’s identity. For example, if the brand’s identity is all-natural and minimalistic, the packaging should trigger those feelings in the consumer. By choosing packaging that relates to the brand’s identity itself, consumers will more easily associate the product and its packaging to the brand, and, in turn, build trust, loyalty and boost product sales.
- Choose Eco-Friendly Packaging Options
Packaging that can be easily recycled and is made from sustainable materials, such as corrugated, helps boost a product’s appeal for many consumers and positively influence their purchasing decisions. As consumers become more environmentally conscious, they look for brands that reflect those values, too. In addition to choosing eco-friendly packaging options, implementing sustainable package manufacturing processes can aid in building brand appeal and boosting product sales as well.
- Consider How Consumers Will Use Packaging
When choosing packaging materials and designs, keep in mind how consumers will use the packaging overall. For example, consumers often choose a product based on the packaging’s functionality. If the product is something they will want to reuse and save for later, packaging that offers resealable functionality will likely impact the buying decision. Additionally, if the product is food-related, packaging that offers transparency will help consumers easily assess food freshness and quality and boost product sales.
Bostik manufactures smart packaging adhesives designed to help packaging meet consumer preferences while also improving production processes and operational efficiencies overall. To stay up-to-date on our news and information, sign up for our newsletter.