Stand-up pouches are slated to be worth $51.69 billion by 2022, driven in large part by consumer preference for this type of packaging. Therefore, it’s important for converters and brand owners to understand how these pouches can help their companies.
#1: Stand-Up Pouches Enhance Sustainability Efforts
As society pushes for more sustainable production practices, these pouches help your company address this concern by:
- Reducing carbon footprint due to being lightweight
- Decreasing amount of materials going to landfills
- Increasing product to package ratio
#2: Stand-Up Pouches Reduce Production Costs
Furthermore, switching to pouches doesn’t require large investments to introduce. As cited in Packaging Technology Today, they in fact reduce warehouse and transportation costs. This helps lower your company’s overall costs in package production.
#3: Stand-Up Pouches Boost Product Sales
In addition to storing a package’s contents, stand-up pouches can provide the following usage capabilities:
- Easy pouring
These functionalities help increase their appeal for consumers, especially millennials who look for products that meet their lifestyle needs. Therefore, selling products in this type of packaging can help boost product sales and overall profitability.
To learn more about stand-up pouches and their popularity in the flexible packaging market, take a look at these other blog posts:
- Three Trending Segments for Stand-Up Pouches
- Why Stand-Up and Flat Pouches See High Demand
- Fitments: Latest Flexible Packaging Trend
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